Introducing SYNC, it is an all-new voice-activated, hands-free in-car communication and entertainment system that fully-integrates Bluetooth-enabled mobile phones and digital music players and is exclusive to Ford, Lincoln and Mercury vehicles.

• What is SYNC?

SYNC is an amazing piece of new technology that lets people use their Bluetooth-enabled cell phones and digital media players (iPods, Zunes, and most others) in their vehicle – just by speaking to them. It's also hands-free. It uses state-of-the-art voice activation that's powered by Microsoft.

• How is SYNC Different?

Nobody else offers this technology. It's the result of a joint Microsoft and Ford commitment to lead the field in the management of information and entertainment in vehicles. SYNC's "Killer App" is its unique, next-generation voice recognition software. SYNC allows you to play and control music from devices like iPod, Zune, other MP3 players, and flash drives simply through voice activation. With capable phones, SYNC will also read your text messages to you including common message abbreviations, like LOL (Laugh out loud). SYNC allows you to reply to text messages by using voice commands to select from 15 pre-defined responses.

• Who is SYNC for?

It's for anybody who wants to be able to integrate their cell-phones and digital music players into their vehicles and use them simply. SYNC will appeal to a wide range of people who depend on the technology of their personal devices – from parents on the go to multi-tasking professionals on the road, to music fans, to audio book listeners.

• What is the benefit of SYNC for owners?

On compatible phones and media players, SYNC lets them send and receive Bluetooth wireless phone calls, as well as access genre, album, artist, and song title on their digital music player just by using simple voice commands; to put it simply SYNC allows you to talk to your iPod. And, the technology is fully upgradeable, so as new phones and media players hit the market SYNC will grow with them.

• SYNC Availability:

SYNC is available now on the 2008 Focus, Fusion, Taurus, Taurus X, Edge, Explorer and Sport Trac. Most of the remaining Ford nameplates will introduce SYNC in the 2008CY.