Ford Motor Company and Avis Ford are honored to reward your commitment through our exclusive First Responders Appreciation Program. This offer provides you with the opportunity to receive a $1000 Bonus Cash Offer good toward the purchase or lease of an eligible new 2023 model year Ford vehicle.

Eligible Occupations that qualify for incentive:

911 Dispatchers

Police

• Police Officer
• Sheriff/Sheriff's Deputy
• Correctional Officer
• State Trooper
• Federal Law Enforcement Officer
  (Example: Department of Public Safety, Central Intelligence Agency; please note that not all Federal Law Enforcement Officers qualify for the program.)

Fire Department

• Career Firefighter
• Volunteer Firefighter

EMT

• EMT
• Paramedic

Please visit the First Responder Appreciation Program site for more details, generate a certificate, and confirm eligible vehicles.

**First Responder Exclusive Cash Reward (PGM#38654) is exclusively for active members of an eligible First Responder Association and their eligible household members. Available on the purchase or lease of eligible new 2022/2023 Ford and Lincoln vehicles. Not available on Mustang® Shelby® GT500®, Mustang Mach 1, Mustang Mach-E®, Ford GT®, F-150® Raptor®, F-150 Lightning®, Bronco®, Aviator® and Navigator®. May be used with other Ford and Lincoln public offers. Limit 5 purchases or leases. U.S. residents only. Take new retail delivery from an authorized Ford Dealer’s or Lincoln Retailer’s stock by January 2, 2024. Ford reserves the right to change, modify or discontinue this program at any time. Contact your dealer for complete details and eligibility.

Customers will now be directed to www.fordsalutesthosewhoserve.com to register and be validated online for their First Responders eligibility according to the program rules PRIOR to purchasing their vehicle. Once verified, customers will receive a certificate number that will be used to claim the program in VINCENT.